The lifespan of FMCG goods is very short, and the products have usually been sold or replaced within a few days / few weeks / within a few months or in a short time. Although sales profitability is weak in FMCG products relative to others, net profit is still higher as they are sold commercially in a large quantity.

The globalization of the internet and the development of the brand population that has occurred over the past quarter of a century have contributed to a large extent to demand FMCG goods.